Juvenile expertise

First-time parents step into a new exciting but unfamiliar world. No experience, no reference point, but suddenly every product choice feels like it matters more than anything else. Because it does. Only the best any parent can think of is good enough for their child, the new centre of their lives.

There is no product category quite like this one.
The nursery, the living room, the car, the garden: a newborn comes with an entirely new set of requirements for every room in the house and for a lot of activities outside the house.

And for every product that enters that world, the bar is raised.
Safety is non-negotiable. Functionality, aesthetics and emotion have to match that same standard.
Parents don't just buy a high chair. They buy confidence that their child is safe and comfortable.
It should be easy to clean quickly after every meal and easy to adjust as the child grows.
It also has to look right and maybe fold away when not needed or blend in with the rest of your furniture, because a high chair takes up space in the kitchen or the living room for years.

For over 25 years, we have designed pushchairs, high chairs, bouncers, cots, baths, changing units and nursery furniture. 

Baby and children's products find their way into the most personal spaces in people’s lives and are used by the youngest and most vulnerable members of the family.
They deserve all the protection and comfort we can offer, and we take that responsibility seriously.

A successful nursery product brings together appearance, comfort, safety, ergonomics and durability. It needs to work naturally in everyday family life while standing out for the right reasons.
Parents research and compare products carefully, and their experiences, good or bad, are shared quickly.